Twix has run a brand platform that teases the public about the "difference" between left and right for several years. For the first time, the brand wanted to invite the consumers to join the story and put themselves at the heart of the brand's left and right debate.
Twix launched a series of print, outdoor and digital ads that illustrated what happens when you apply the Twix duality to someone's face. Then, through a microsite, users could take or upload a selfie and choose their side. More than 10,000 entries in the first week, brand love increased by 97% (internal mars research entity), +11% increase in sales, 86% engagement rate (best ever for a Twix campaign).
—
CANNES LIONS 2019: 02 Shortlists | CLIOS 2019: 01 Shortlist